Vibrance All Inclusive Brunch

2026

Brand identity & event design

Executive summary

B&S Entertainment approached us to develop the identity and launch materials for Vibrance, its first all-inclusive brunch in Barbados. The aim was to create an event brand that felt established and welcoming from the start.

The challenge

As a new name in Barbados’ event market, B&S Entertainment needed to build confidence with an audience aged 40–75. The identity had to feel polished and dependable without losing the relaxed, celebratory spirit of the brunch.

Concept exploration

Before any AI-generated references, we explored different ways to express the V while keeping the event’s audience and atmosphere in mind. These three early concepts were presented to the client and not taken forward.

Concept 1 · Not selected

Concept 2 · Not selected

Concept 3 · Not selected

Translating AI Inspiration

The client shared an AI-generated reference with a three-dimensional V, rainbow gradients, and floating spheres. It provided a starting point for the mood, but the artwork was not suitable for print or other commercial uses.

The chosen mark

The selected direction combines a strong geometric V with an orbital swoosh and rising bubbles. Together, these details suggest both confidence and celebration.

Why this direction works

We kept the strongest ideas from the reference, the V, orbital movement, and sense of effervescence, and rebuilt them as a scalable vector mark. This gave B&S Entertainment an identity that could work consistently across print, digital media, and signage.

Typography

Balancing Premium Authority with Accessibility

To establish instant credibility for a debut event, the typography uses architectural symmetry and generous tracking. The customized 'A' gives the wordmark a modern, proprietary feel, ensuring the identity looks established and high-value to a discerning adult audience.

Colour palette

Let’s take a look at the colours for the brand

Golden Pollen

Hex #FEC93D

Golden Apricot

Hex #E89837

Dusk Blue

Hex #1B5396

Ink Black

Hex #05101D

Cornsilk

Hex #FFF7E0

Why these colours?

Golden Pollen (#FEC93D) is the core of the palette, bringing the warmth and energy of a sunny island brunch. Golden Apricot (#E89837) adds depth and richness for gradients and hover states. Dusk Blue (#1B5396) offers a confident, contrasting accent for highlights and links. Ink Black (#05101D) anchors the palette with strong legibility, while Cornsilk (#FFF7E0) provides a soft, warm alternative to pure white.

Production-ready assets

To support B&S Entertainment’s debut, the visual identity was expanded into high-visibility physical signage and digital promotional materials engineered for maximum real-world impact. The primary deliverables featured a custom large-format feather banner utilizing the high-contrast gold-on-navy colorway to drive brand presence and entrance visibility at the venue.

To complement the event signage, the identity included an event-focused promotional flyer concept establishing a clear information hierarchy for ticket sales, date, and venue details. The client received a master vector identity suite in EPS, SVG, PNG, and JPG formats, fully rendered in primary colourways, flat black, and inverted white for seamless application across print, digital avatars, and future event themes.

Thank you for your time!